One scroll through Facebook and you’ll see a plethora of posts tagged “Sponsored”. Businesses pay for these posts to get users to complete a call to action, turning users into customers or advocates with just one click.
Whether you want to start advertising on Facebook or improve your results, here are five things you need to know:
Know your audience.
Facebook retains enormous quantities of information about its users, such as age, gender, location, job, hobbies, etc. A good first step in creating a successful Facebook ad would be to narrow down who you specifically want to target. While creating your Facebook ad, you can filter recipients by any of the categories mentioned and more. You can be super specific – even if you are looking for single moms, over 34, from Nebraska, who have an interest in bird watching (seriously!).
Use the right images.
People are drawn to striking images with appealing colors, words, or objects. A good photo will get a better response from your ad, so put your eye to the test and find attractive photography with creative angles and interesting features.
Text IS important.
The image may grasp the users attention, but the text will likely be the differentiating factor in impression versus engagement (following the CTA). Keep it short, sweet, and to the point. Little bits of information are going to get a better response than long winded paragraphs.
Set a realistic budget
Like any marketing strategy, you have to make a realistic budget, Facebook is no different. Knowing that you are not going to be able to reach the entire United States with just $10 per week is paramount. Set realistic parameters that all parties are comfortable with.
ProTip: Make sure you adjust the duration of the ad before publishing, it is very easy to accidentally spend $100 per day when you meant to spend that over the course of a month. Check and double check before you submit your ad, you won’t regret it!
Use a call to action
A call to action (CTA) is an instruction or directive that encourages the user to act in a particular way, achieving the primary goal of the campaign. “Download”, “Buy Now”, “Connect”, or “Like” are a few examples. For Facebook, limit the number of CTA’s to one and your Facebook ad is going to get a noticeably better response.
Like anything, Facebook advertising is something that takes practice before you get it right; but once you create, analyze, and optimize your campaigns, you’ll learn what works best for your business and start seeing results.
If it still sounds too time consuming or confusing, contact BTI. We would be happy to lend a hand with your social media advertising.